The internet has not always been around, but over the past few decades, it has evolved. It has changed from a luxury to a necessity for most people and it is only going to become more popular. People have learned to use the internet to their advantage. Online platforms are used to advertise, inform, and persuade their audiences so that they may benefit.
Political organizations have seen how other companies use their online platforms, and they have learned and used different strategies to help them with spreading political messages. The political parties are able to reach many more people through the internet. It is difficult to remain unbiased because organizations will usually always end up favoring one side, which will influence what they share and post online. Everyone who uses the internet may be affected by this without even realizing. They go on platforms they like and end up being persuaded by those messages.
https://www.aph.gov.au/About_Parliament/Parliamentary_Departments/Parliamentary_Library/pubs/rp/RP9798/98RP11
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